Altamira Investment Services Inc. has appointed Greg Reed as its new president and CEO.

Reed replaces Chris Hodgson who resigned in July. after less than one year of heading up the mutual fund company.

Reed will also serve as senior vice president – personal banking and wealth management of National Bank. He will be responsible for operations at the bank’s 78 retail branches west of Quebec. National Bank is the parent company of Altamira.

“We are very excited to have Greg in this newly-formed role. He will be instrumental in consolidating the leadership role of the bank in wealth management and in growing the bank’s presence outside Quebec,” said Michel Tremblay, senior vice president – personal banking and wealth management, National Bank.

Effective September 29, Reed will head the operations of Altamira. “Outstanding service to our clients will always remain a high priority for us. And with most of our funds outperforming the majority of their competitors this year, I also look forward to translating that strong performance into accelerated growth at Altamira”, said Reed.

Reed brings 20 years of experience at consulting firm McKinsey & Company in New York, London and Toronto to his new role.

As a director of McKinsey, he was a co-founder and builder of McKinsey’s electronic commerce practice, and he recently served as a leader of its corporate finance and strategy practice.

Reed holds an MBA from Harvard Business School and a BSc in Computer Science from the University of Toronto.