Accurate and up-to-date RBC branch, ATM and insurance office locations are now available on the Web-based mapping and social networking site POIfriend.com. RBC is the first North American financial institution to sign-on for this service.

“We’ve been looking at how we can adopt new and emerging technologies to make it easier and more convenient for consumers to access RBC’s quickly growing network – now the largest in Canada and expanding in the U.S.,” says James McGuire, vp, online strategy & client experience.

Through POIfriend.com, users will be able to download an official listing of all North American RBC banking branches and ATMs, as well as Canadian insurance outlets, to the majority of GPS-enabled navigation devices. The listing, which will include location specific information such as hours of operation, ATMs with audio capability and availability of U.S. currency, can also be printed directly from the POIfriend.com Web site and used for hard-copy maps and driving directions.

“Last year, RBC became the first Canadian financial institution to put its brand on GPS devices to help users locate branches and ATMs across North America,” says McGuire. “Our participation with POIfriend will now allow users to customize and control RBC specific information on their GPS devices, rather than rely on its pre-loaded data. This will ensure that their information is current, precise and relevant.”

RBC’s official network listing can be downloaded to GPS units by visiting www.poifriend.com.