Criterion Investments has launched a new campaign showing Canadians why now is the entry point for investing in the long-term growth themes of water infrastructure and clean energy.

The campaign is based on missed opportunities, whether it’s “the property you should have bought” or “the one that got away”,

Financial experts estimate that Canadians currently sitting on cash are at risk of missing out on billions of dollars of potential gains, which could be made by investing in equity markets instead. Ian McPherson, president of Criterion Investments, explains that the water and clean energy themes currently represent a prime opportunity to venture into global equities.

“Compared to a few months ago, valuations for many companies exposed to these themes are more attractive than ever,” says McPherson. “The water and clean energy themes are being driven by a commitment to spend serious money to fix substantial global problems. Because of the amount of capital flowing into these areas, we expect these businesses to see continued profits and steady growth for years to come.

“Not only is global awareness rapidly building about the mounting need for cleaner energies and improved water infrastructure, but growth estimates for investment in these areas are also accelerating.”

Criterion launched Canada’s first actively-managed water infrastructure fund and Canada’s first global clean energy fund in 2007.

Criterion is an affiliate of VenGrowth Asset Management Inc.