Jovian Capital Corp. says it has completed the merger of two of its subsidiaries. Independent Wealth Advantage Inc., a provider of back-office support services to independent financial planners, has been amalgamated with retail financial services firm Rice Financial Group Inc.

The merged company will keep the Rice Financial Group Inc. name.

“This was a great opportunity to streamline our brand, marketing and communications, and to maximize operating efficiencies,” said Mal Anderson, CEO of Rice Financial Group Inc., in a news release.

He added that the savings will allow Rice Financial to better serve its clients.