Mackenzie Financial Corp. has unveiled two new stand-alone brands: Mackenzie Sentinel and Mackenzie Select Managers.

The Mackenzie Sentinel brand is comprised of 14 of Mackenzie’s existing fixed income funds. The Mackenzie Select Managers brand is made up of six of Mackenzie’s former Universal Select Managers series of funds.

Mackenzie says the change will enable investors and advisors to more readily identify the investment philosophy or style of the funds in which they’re investing.

As a result of the change, Mackenzie Select Managers moves out of the Mackenzie Universal Fund family and becomes its own separate and distinct brand. First introduced in 1998, the Select Managers’ concept is now celebrating its fifth anniversary..

Mackenzie says the Sentinel Funds address the growing demand for fixed income products. The funds encompass the full range of income options available to investors, from domestic bond funds to global bond funds to tax efficient managed yield and managed return products, to assist investors in diversifying their portfolios and their overall fixed income exposure.

The branding initiative will result in name changes for 20 existing Mackenzie funds and the various series and classes of each fund, including RSP, segregated, and Capital Class. The mandates of the funds will not be affected by name changes.

For a complete list of the changes see the company’s news release.

Mackenzie now offers seven different brands that also include Mackenzie Ivy, Mackenzie Universal, Mackenzie Cundill, Mackenzie Maxxum, and STAR Portfolios.