TD Bank Financial Group has enlisted retired General Rick Hillier to support initiatives that enhance the client and customer experience.

Today’s announcement marks Hillier’s first partnership with a financial institution, TD says.

“Working with the General provides us with unique and memorable opportunities to WOW! our clients and customers,” says Ed Clark, president and CEO of TD Bank. “His distinguished military career will be a great source of insight and inspiration for us all. We’re delighted he has chosen to work with TD, and look forward to his contributions.”

Hillier will work part-time out of a TD office in Ottawa, and may also be called upon to assist the bank’s ongoing leadership development and training activities.

“I’m proud to be associated with TD,” says Hillier. “I look forward to contributing to its leadership position.”

Hillier’s military career has spanned over three decades. He retired on July 1 as Chief of the Defence Staff for the Canadian Forces. Previous to this, the he served throughout Canada, including leading the Canadian Forces’ commitment to the Quebec Ice Storm in 1998. He has also served with the United Nations and NATO forces in the former Yugoslavia and in Afghanistan.