Bank of Nova Scotia announced a three-year agreement that brings Calgary Flames Captain Jarome Iginla to Scotiabank as a special advisor on hockey.

“Jarome Iginla is a Canadian hockey icon and success story,” said John Doig, senior vice president for marketing for Scotiabank, in a statement. “We are extremely happy to have Jarome join our team to reinforce our hockey partnerships and our commitment to bring more hockey to more people across Canada.”

Iginla’s storied rise through the league’s ranks includes many accolades, including the Art Ross Trophy, awarded annually to NHL scoring leaders. For two decades — from 1980 to 2001 — only three players won the Art Ross Trophy: Wayne Gretzky, Mario Lemieux and Jaromir Jagr. That streak ended with Iginla claiming the trophy in 2002. Since its inception in 1948, the Art Ross Trophy has been awarded 59 times to 22 players.

“I am excited to partner with Scotiabank as the bank continues to distinguish itself through grassroots involvement in hockey programs across the country,” Iginla says. “I greatly appreciate Scotiabank’s interest in a sport that has had such a significant influence in my life, and I support Scotiabank’s efforts to find new ways to involve Canadians in the game.”

The Calgary Flames star joins a 2008-09 Scotiabank roster that includes two-time gold medal Olympian Cassie Campbell, another Scotiabank special advisor on hockey.

In one of his first duties as special advisor on hockey, Iginla supported Scotiabank’s launch of the ScotiaHockey Visa card and ScotiaHockey Reward program in a special event at the Pengrowth Saddledome in Calgary on Thursday. The new ScotiaHockey Visa card features two card designs to choose from and exclusive access to the ScotiaHockey Rewards program.

Iginla will also participate in a 30-second English-language television commercial that not only focuses on the unique NHL hockey experiences associated with the ScotiaHockey Visa card, but also on Iginla’s Art Ross success. The ad also features Hockey Hall of Famer and former Toronto Maple Leafs centre Darryl Sitter. A French-language ad will feature Montreal Canadiens defenceman Francis Bouillon and former Canadiens right winger Yvan Cournoyer.

The advertisement will be broadcast on the CBC’s Hockey Night in Canada broadcasts from Oct. 4 to Nov. 23. The commercial will also air on the Sports Network, Rogers Sportsnet in Ottawa, Edmonton and Calgary, as well as Réseau des sports, in Quebec.