Bank of Nova Scotia today announced it is lowering online direct investing prices for the bank’s TradeFreedom clients.

“Scotiabank remains committed to its goal to be Canada’s leading provider of online brokerage services,” says Cathy Welling, managing director, head of online brokerage.

Scotiabank’s offering includes ScotiaMcLeod Direct Investing, TradeFreedom Securities and E*Trade Canada, which was acquired by the Bank in July.

Effective Nov. 1, all TradeFreedom clients who complete 150 trades or more per quarter will enjoy a base price of $6.99 per trade — down from $9.95 — plus electronic communication network (ECN) and exchange fees which remain unchanged. All TradeFreedom clients with less than 150 trades per quarter will continue at a base price of $9.95 per trade, plus ECN and exchange fees.

“Scotiabank’s focus going forward will be to provide our customers with a single platform that reflects the best of all three of our online brokerage businesses,” adds Welling.

IE