The Philadelphia Stock Exchange today announced the launch its new, all electronic equity trading system, PHLX XLE.

The PHLX XLE leverages the features of the exchange’s electronic options trading platform to create an entirely new equity market model for the exchange. It says that its new system is marked by its execution speed, aggressive pricing model and new trading rules.

The XLE is a completely anonymous, open access system with a central limit order book that operates on the principle of price-time priority for members and sponsored participants. It supports a variety of business models, such as direct market access, internalization, market-making, and institutional brokerage on one platform. The XLE will accept round, mixed and odd lot orders and will operate three sessions, Pre, Core, and Post, to be open from 8:00 a.m. to 6:00 p.m. (Eastern Time).

The exchange notes that the current floor based specialist model has been shut down, and the new remote open access XLE platform is now active and will be rolled out over approximately a four-week implementation period. At the end of that period, XLE will be trading all Reg NMS securities, including a number of exchange-traded funds.

Sandy Frucher, chairman and CEO of the PHLX, said, “The transition to XLE is the most important evolution of our equity market to date. XLE will bring our marketplace one step closer to the market of the future – fully electronic, with multiple product classes to trade from virtually anywhere, by any investor, in nearly every time zone possible. Our vision is to offer the markets that breadth and depth of access with one connection, to thousands of products, at a fraction of the cost to trade that you would find in other market centers.”

Frucher added that this is only the first step of the PHLX equities re-launch. PHLX will also offer co-location and access to its own high-speed fiber network early next year. Other planned enhancements include the development of a trade reporting facility and functionality to support a variety of business models.

“Historically, the traders at the Philadelphia Stock Exchange have been innovators in the securities markets as a necessity to keep this marketplace vibrant. Moving to a fully electronic equity marketplace is another evolution that will help position us for growth within the capital markets, but rooted in Pennsylvania,” said Frucher.