E*Ttrade Canada today announced two enhancements that is says broadens its appeal as a value leader for the everyday investor.

Branded under the E*Trade Complete umbrella of integrated financial solutions, the new high-yield cash investment account and added security measures reinforce the company’s commitment to delivering increased value to investors.

“Smart investors want more than low-cost commissions and are demanding a full suite of offerings that encompass premium interest rates, cutting-edge functionality and superior service,” said Duncan Hannay, President, E*TradeCanada Securities Corp. “Our new high-yield cash investment account and customer security initiatives set a new standard of value for the Canadian consumer and build upon our suite of solutions for the self-directed investor.”

E*TradeCanada’s Cash Optimizer Investment Account offers a 4.15% and 4.75% interest rate on Canadian and U.S. cash balances, respectively, and the ability to move idle cash easily into an array of fixed-income mutual funds, money market, or debt instruments. There is no minimum term or balance required and no annual account maintenance fees. It also features the industry’s only Intelligent Cash Optimizer, which allows customers to instantly calculate the interest earning potential of their uninvested cash, ensuring that customers have the ability to maximize the interest they earn on their idle cash balances. The account also offers a QuickTransfer tool to help customers move money, at no charge, between financial institutions in Canadian and U.S. dollars.

The Digital Security ID offered by E*TradeCanada provides customers an added layer of security, empowering customers to prevent unauthorized account access. Known as “two-factor authentication,” this innovative solution from RSA, the Security Division of EMC, is a small digital device used by the customer at the time of account log-on that provides each participating customer with a unique six-digit code that changes every 60 seconds, impeding unauthorized access to a customer’s accounts. Eligible E*TradeCanada customers may obtain a Digital Security ID by visiting www.canada.etrade.com/SecurityID.