The International Securities Exchange announced that the ISE Stock Exchange successfully launched its fully displayed stock market on December 8.

The ISE says that its stock exchange is a completely automated market place that offers high-speed order execution capabilities, a competitive pricing structure, and neutral access rules.

David Krell, ISE’s president and CEO, said, “We are very pleased to introduce the fully displayed market, which significantly enhances the flexibility and functionality of the ISE Stock Exchange. Traders will be able to access the Reg NMS-protected equities markets and ISE’s non-displayed liquidity pool continuously and simultaneously through our Exchange.”

The ISE Stock Exchange’s introductory product, MidPoint Match, a continuous, anonymous platform for trading equities at the midpoint price of the National Best Bid and Offer, debuted in September. Trading in the fully-displayed market began with ten listings, and additional listings will be added over the next several weeks.

Andrew Brenner, head of the ISE Stock Exchange, noted, “Displayed market orders will automatically receive triple order exposure to maximize execution quality and prevent trade-throughs. First, orders will have the opportunity to receive price improvement from exposure to MidPoint Match. Second, orders will either be executed or displayed on ISE’s order book. Third, we will have the capability to route orders to other market centers if necessary to achieve the best price.”

The ISE Stock Exchange was formed in partnership with Bear Stearns, Citadel Derivatives Group, Deutsche Bank, a subsidiary of E*TRADE FINANCIAL Corporation, Interactive Brokers Group LLC, JPMorgan, Knight Capital Group, Inc., Nomura Securities International, Inc., Sun Trading LLC, and Van der Moolen.