Residents of Atlantic Canada plan to be the most generous in the country this holiday season, according to data compiled by the Royal Bank.
RBC says 90% of Atlantic Canadians plan on giving gifts, compared to 80% nationally.
The bank says residents of the region also intend to spend an average of $877 on gifts — well above the national average of $640.
In Manitoba and Saskatchewan, 88% of consumers say they plan to give gifts and spend an average of $686 – up almost $100 from last year.
In Alberta, 82% of consumers say they plan on giving gifts and expect to spend an average of $703 this season.
RBC says 79% of Ontario consumers expect to hand out gifts and spend $663 on average, roughly $50 more than last year.
In British Columbia, 76% of consumers tell the bank they plan to give gifts and to spend $674 on average, up $100 over last year.
The bank says Quebecers could be the most frugal, with gift-givers planning to spend an average of $461 on their holiday gift purchases.