Citigroup Inc. today announced the launch of a new, global executive banking service that aims to give executives “mobile credit”.

The firm says that its new personal banking and wealth management service will help make relocation across continents easier for internationally mobile executives by providing a seamless banking experience as they move. The service, called Global Executive Banking, introduces “mobile credit,” cross border client credit references, to provide credit cards on arrival in the destination country — which it says is an industry first. Launching today in the U.S., the U.K. and Singapore, the program will expand to additional countries throughout the year.

Citi says that the objective of the service is to be able to handle the financial needs in the executive’s home country, in the country where his/her salary is credited and in the country where he/she lives.

Vicky Bindra, executive vice president, customer franchise management, Citi Global Consumer Group International, said, “The value, convenience, and access we can offer clients through Global Executive Banking furthers our efforts to be the bank of choice for global executives. It’s a great example of how Citi is leveraging its global reach, scale and expertise to provide clients with one relationship and one experience where they live now and in their next destination around the globe.”

With this service, clients will work with dedicated staff who are responsible for managing their clients’ finances and providing access to a range of financial services, including banking products, funds transfers, credit cards and personal loans for clients on, or as near as possible to, arrival, while complying with local regulations and privacy laws.

“One of the biggest frustrations for global executives as they move from country to country is that they ‘lose’ their credit history and do not have access to the credit facilities they qualify for at home,” added Bindra. “That’s why we set out to differentiate our offering by pioneering ‘mobile credit.’ By leveraging our scale and expertise, we are able to provide products that meet the needs of our international executive clients as they relocate around the globe.”