CIBC’s client Web site tops this year’s ranking among the large Canadian banks reviewed in 2007 by Forrester, a leading U.S.-based independent technology and market research company.
Forrester used a variety of criteria to evaluate the various banks’ websites and review their ease of use and the value they offer clients. Forrester’s assessment included navigation, presentation and research, and online application content functionality for both chequing accounts and credit cards.
“CIBC topped this year’s rankings by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong content and tools,” Cambridge-based Forrester stated in its April 2007 report entitled 2007 Canadian Bank Public Web Site Rankings.
Specific strengths of CIBC’s website cited by Forrester include:
- Access to product information areas: “On the CIBC site, users can quickly get to the credit card or checking and savings area.”
- Making key product attributes easy to find: “CIBC provides an attribute box on its product pages to clearly call out those elements and make them easy to find.”
- Helping users make product decisions: “CIBC’s credit card home page includes links like “Choose a Card” and “Compare Cards.”
- Preparing the shopper to apply for a product: “CIBC provides a new best practice example of this.”
- Focus on convenience in the fulfillment process: “According to our review, only one firm — CIBC — provides an instant decision online” for existing customers who apply for a deposit account.
“Our clients bank frequently online and we are constantly looking for ways to improve their online banking experience based on their feedback,” said Christina Kramer, senior vp, retail markets, CIBC. “This report by Forrester is a strong acknowledgement of both our clients’ feedback and the strength of our online banking offer.”
More information about the report is available on Forrester’s website at www.forrester.com.