BMO InvestorLine is the top-rated firm for mobile brokerage services in Canada, with a score of 91% in Toronto-based Surviscor Inc.’s 2015 Mobile Brokerage Review.
The inaugural review, the results of which were released last week, analyzed the Canadian online brokerage firms’ mobile platforms. The study provided an impartial assessment of the mobile features and functionality for the various platforms in five different devices including smartphones and tablets.
“The industry results were very disappointing, as mobile investors are being offered a lot less functionality on mobile devices despite the robust nature of the newest devices,” says Glenn LaCoste, president of Surviscor.
“BMO InvestorLine was a clear winner on all devices, with its biggest win coming on its iPad platform” LaCoste adds.
Scotia iTRADE came in second place with a score of 57% while Questrade (54%), RBC Direct Investing (51%) and Qtrade Investor (49%) rounded out the top five.
The complete list of firms can be found at Surviscor’s website.
Surviscor’s proprietary methodology measures more than 3,900 objective usage-related criteria questions in six main categories and 28 subcategories using three smartphone devices and two tablet devices covering the major application providers. The devices were then weighted as to industry importance. Firms were given credit for native applications, mobile browser versions and responsive websites.