Kingston, Ont.-based Empire Life Insurance Co. Thursday announced the launch of a loyalty program that is says will help investors save on fees while investing in their future.
“We wanted to recognize loyalty in a way that helps customers achieve their financial goals faster,” says Julie Yoshikuni, vice president, investment products and marketing. “Every dollar counts, especially over long periods of time, and our new program helps investors accumulate wealth sooner by saving on fees.”
Starting January 2012, if customers are invested in an Empire Life Class segregated funds contract for the next 10 consecutive years, they are eligible to receive an annual credit equal to 5% of the management fee based on their investment in the funds.
The Empire for Life Loyalty Program also applies to Empire Life Class Plus, Guaranteed Retirement Income for Life.
Eligible customers were automatically enrolled on January 9. A customer enrolled in January 2012 would begin to receive the 5% annual credit on 2022 management fees.
“Not only do investors benefit from guarantees and the investment expertise of Empire Life, they now have a new way to help them save money while investing for their future,” says Yoshikuni.