The Co-operators today announced the appointment of Bruce West as senior vp and chief financial officer, The Co-operators Group Ltd., effective June 4.

West replaces former CFO Kevin Daniel, who has taken on the role of senior vp and chief operating officer of Co-operators Life Insurance Company.


West brings over 25 years of progressive financial and managerial experience in operations, corporate development, and financial management to this role. He began his financial services career with KPMG (Thorne Riddell) in 1980. Subsequent roles included 11 years with London Life; eight years with Clarica; and two years as Sun Life’s CEO for Canada as a result of its acquisition of Clarica. Most recently, he has been CFO for Canadian Tire Financial Services Limited and Canadian Tire Bank.

“I am very pleased that Bruce has agreed to join The Co-operators and fill this very important role,” said Kathy Bardswick, president and CEO of The Co-operators. “Clearly, given his achievements and his experience, we are fortunate to have Bruce joining our team.”

West holds a Bachelor of Mathematics from the University of Waterloo (1980), Chartered Accountant designation (1981), and an MBA in Marketing from Wilfrid Laurier University (2005).