Desjardins Securities has launched a new service aimed at high net worth families and business owners.

Desjardins Securities’ Private Counsel Group supports investment advisors working with clients whose needs go beyond that of simple portfolio management.

This new service offering is based on the Multi-Family Office (MFO) model, which consists of taking an integrated and highly personalized approach to all aspects of wealth management for high net worth families, investors or business owners.

Backed by the expertise of the Private Counsel Group, Desjardins Securities’ investment advisors can guide not only the management of their clients’ investments, but also take charge of financial and tax planning, business transfer, succession planning, trust management, family governance, cash management, budgeting and more.

The wealth management tools developed by Desjardins Securities’ Private Counsel Group will enable clients, even in the most complex cases, to gain a clear and comprehensive vision of their financial, tax and succession situation. All these services are offered through Desjardins Securities Financial Services Inc.

“Desjardins Private Counsel Group’s offering is unique. High net worth families, investors and business owners will be impressed by the extent of the expertise provided to them by the Private Counsel Group. It will be as if they have a private ‘Chief Financial Officer’ at their service,” says Yves Néron, Desjardins Securities’ senior vp and head of Private Client Services said,

Desjardins Securities says the Private Counsel Group meets a growing need, particularly since almost two-thirds of SMEs in Quebec and Canada will be carrying out an ownership transfer over the next 10 years. With respect to managing the family fortune, wealthy families must also navigate an increasingly complex taxation and financial environment, which makes expert guidance more and more necessary.

Desjardins Securities manages $18 billion in assets, has 43 full-service brokerage offices and employs more than 1,200 people, including 305 Investment Advisors throughout Quebec and Ontario.