Know Your Financial Advisor, an online database of financial advisors, has teamed up with financial education website Golden Girl Finance in an effort to connect more investors with advisors.
KYFA, founded in 2009, aims to connect investors with financial advisors who will best meet their needs. More than 50,000 advisors are listed on the site.
Under the new partnership announced on Monday, Golden Girl Finance users will be able to connect with financial advisors on KYFA who specialize in financial planning for women.
“Our two websites share the same core vision: we both want to make the investor experience in Canada easier, more transparent, and, ultimately, more rewarding,” said Susan Misner, co-founder of Golden Girl Finance. “The partnership ultimately allows women on GGF that need financial mentorship to get the personalized help they need.”
Launched in July 2010, GoldenGirlFinance.ca is an online financial resource for women in Canada, reaching more than 30,000 e-newsletter subscribers weekly. The website focuses on wealth creation, wealth management, and financial security as it relates to women and their families.
“We’re excited about partnering with a like-minded company,” said Christian Gradley, CEO of Know Your Financial Advisor. “The partnership allows our advisor users to connect with a growing market segment: female investors. As part of our long term plan we intend to continue developing relationships such as this to allow ever-increasing exposure for our advisors.”