Empire Financial Group has extended a promotion for its news Solution series of term insurance products until the end of January.

Empire introduced the new Solution series, featuring affordable and flexible Term 20 and Term 10 products, in late September of this year.

Encouraged by the positive market reception to the series to date, the company has extended a promotional 5% increase in FYC through to January 31, 2005.

“We want advisors to take a look at a viable alternative to other term products on the market today,” said Owen Rhoden, manager of individual life and health marketing “and to see that Empire’s Solution series offers comprehensive term protection with the low cost that their clients are asking for.”

“This has definitely been one of our most successful product launches for a couple of reasons,” said Rhoden. “First and foremost, we listened to what advisors were telling us their clients wanted; an inexpensive insurance solution that could evolve with their changing needs. Second, the effect of industry consolidation on product availability means that more advisors are looking beyond their usual slate of offerings for fresher, better products. The market was definitely ready for Empire’s Solution series of term insurance products.”