Toronto-based investment dealer Raymond James Ltd. announced on Wednesday that industry veteran Mario Addeo will join the firm on Aug. 10. He assumes a newly created position as senior vice president and head of fixed-income. He will also be a member of the firm’s private client group operating committee.

“Mario will play an integral role in providing strategic leadership to take our fixed income capabilities to a higher level, “says Terry Hetherington, head of the private client group for Raymond James. “His focus will be to enhance our retail fixed income program for the benefit of our clients and our financial advisors.”

Mario Addeo has 25 years of senior private client and capital markets experience. Most recently, he was managing director and head of retail fixed-income and private client investing at CIBC World Markets Inc. Prior to joining CIBC (via the acquisition of Merrill Lynch Canada) Mario was responsible for all of Merrill’s core products, which included debt, equity and syndication. Before joining Merrill, he held senior positions at Midland Walwyn and Dean Witter Canada.

“Mario has earned a solid reputation among financial advisors for his ability to support them with innovative investment products and value added ideas,” says Hetherington. “We are confident he will deliver the same high quality results as a key partner in helping us achieve our strategic goals for building the firm in Canada.”

“Raymond James has a strong reputation for its client focus, innovation and performance on both sides of the border,” says Mario Addeo. “I look forward to working together with my new colleagues and to be part of the tremendous growth opportunity and entrepreneurial culture that sets Raymond James apart.”