Toronto-based Toronto-Dominion (TD) Bank continues to get social with its clients with the launch of a customer service program through Facebook’s messaging app.
The new service platform allows clients to open up the Messenger app, search for TD and begin a digital conversation with customer service agents who will answer questions between 6 a.m. and 11 p.m. ET during the week.
“We are excited to be able to extend our ability to engage with our customers in a convenient and timely way through Messenger,” says Theresa McLaughlin, incoming chief marketing officer for TD Bank Group, in a statement released on Tuesday. “More than 16 million Canadians use Facebook every day, so it is an important communication platform for us to make a more personal, human connection with our customers.”
TD’s announcement states it is the first bank globally to offer Messenger as a way to connect with clients. The bank launched customer service through mobile text communication earlier this year and, in 2011, it began providing customer service through a dedicated team on Twitter and Facebook.
The announcement also cautions consumers that those who use Messenger to connect with TD customer service agents will not be asked to provide information such as account numbers or log-in details such as usernames or passwords.
The new service is currently available.
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