The Co-operators says it is preparing for significant expansion in the province of Quebec. Today, the co-operative financial services organization announced the appointment of Martin-Eric Tremblay as senior vp, Co-operators Group Ltd. and president, Quebec Operations.

From his base in Montreal, Tremblay will coordinate the Quebec orientations of all subsidiaries in the group of companies, with the goal of building The Co-operators brand and increasing its market share by using the strengths of all our resources and organizations based in the province.

He will be responsible for developing and implementing a Quebec growth strategy for the group of companies that will include increased sales through the broker network, the introduction of Co-operators insurance agents, and new product and service offerings in the province.

The Co-operators is known in Quebec through its subsidiary companies L’UNION CANADIENNE, The Sovereign General and COSECO, which offer home, auto, commercial and group insurance.

In the coming weeks The Co-operators will also begin offering travel insurance in Quebec through its subsidiary TIC Travel Insurance Coordinators, and will subsequently resume sales of life & health insurance.

“We are firmly committed to long-term sustainable growth in Quebec, which is a unique market in Canada. To do so successfully, we felt it was best to delegate decision-making authority so that it is ideally suited to the Quebec market,” says Kathy Bardswick, president and CEO of The Co-operators.