Wellington West Capital Inc. has deployed Arius OpenAdvantage as its enterprise account-opening platform, the company has announced.

On the new, automated platform, Wellington West has eliminated several manual, labour-intensive processes while boosting visibility across the entire business, the company said. It explained that advisors, branch managers and headquarters staff have complete visibility into the account opening process and can manage and monitor the progress of new account openings in real time.

Investment advisors are now able to perform same-day account opening, in place of the typical five-day manual, paper-based process.

“The ability to scale our business while maintaining stellar client service is critical to our success,” said Dennis Stewner, chief financial officer and chief operating officer of Wellington West Holdings Inc. “Adopting Arius OpenAdvantage reiterates our belief that technology investments are an essential element of our business.”

Stewner added that advisors and support staff have embraced the new technology. “The obvious benefits like improved visibility and same-day account opening drove early adoption across our organization.”