The private client services division of investment dealer Canaccord Capital Corp. has a new name. The change to Canaccord Wealth Management is effective immediately, parent company Canaccord Capital Inc. said Friday.

Canaccord says the new branding reflects the scope and focus of the firm’s offering for individual investors.

“Our new brand, Canaccord Wealth Management, is an important step in the continued evolution of our company,” says Paul Reynolds, President and CEO of Canaccord Capital Inc. “This name clearly articulates our comprehensive client service offering: the creation, management, and inter-generational wealth transfer for our clients.”

“Our emergence as Canaccord Wealth Management is one of many exciting developments occurring within our team,” says John Rothwell, president of Canaccord Wealth Management. “Canaccord’s strong platform equips advisors to deliver superior value for clients. With this goal in mind, our products, solutions, technology and advisor training programs have all been greatly enhanced over the last several months.”

In connection with this initiative, Canaccord’s client website has been re-launched at www.canaccord.com.

Earlier this week, Canaccord Capital Inc. said it would change its name to Canaccord Financial Inc. effective December 1.

IE