The Standard Life Assurance Co. of Canada today announced the launch of its new Ideal Segregated Funds – Platinum Option, targeted to affluent investors with a minimum of $250,000.

The new option allows clients approaching retirement to consolidate their assets and benefit from reduced fees.

“We are committed to helping advisors make their client’s retirement better,” says Michel Fortin, vp, marketing, retail markets of Standard Life. “Advisors can help their clients consolidate assets and benefit from the many advantages of segregated funds for a fee that competes directly with mutual funds,” adds Fortin.

Standard Life has reorganized its seg fund offering into six fund families and has completed its line-up by launching eight new Ideal seg funds: Global Monthly Income Fund; Dividend Income Fund; U.S. Dividend Growth Fund; European Equity Fund; U.S. Mid Cap Fund; Canadian Equity Focus Fund; U.S. Equity Focus Fund and Global Equity Focus Fund.