Bank of Nova Scotai today launched the first video podcasts designed not only to better educate Canadian investors, but also to demonstrate how getting second opinions on their portfolios may generate positive returns.

The first video podcast, which features Fred Ketchen, director of equity trading, ScotiaMcLeod and Bev Moir, senior investment executive, ScotiaMcLeod – focuses on the importance of asset allocation and geographic representation.

“Having an investment portfolio is great, but Canadians must also understand what and where their investments are, as well as how much risk they have taken on,” says Ketchen. “In this podcast Bev and I simplify the subject matter so that people grasp these important considerations. Investors need to understand their portfolios and seek second opinions if there are any doubts in their minds.”

Scotiabank is also launching an interactive investor Web site. It includes an interactive tool that helps investors calculate asset mix and foreign investments that meets their unique needs.

The podcast, the calculator and other educational materials are all available at www.scotiabank.com/secondopinion. The video podcast will also be made available on iTunes and YouTube.

“We are always searching for new ways to provide better service and to reach out to customers,” said John Doig, senior vp, marketing, Scotiabank. “We are excited to continue reaching out not only to our customers, but to everyone looking for advice and information using new mediums. There are always new channels available to relay important information and we are constantly working to reach out to those who use them.”