Canaccord Capital Inc. has been renamed Canaccord Financial Inc. as part of a firm-wide rebranding initiative. The change is effectively immediately, Canaccord confirmed Tuesday.

The change was previously announced on September 29.

“Over the past several decades Canaccord has grown to become a global financial services firm, with broad operations and diverse product offerings. We believe the name Canaccord Financial better reflects the growing scope of Canaccord’s global businesses,” stated Paul Reynolds, president and CEO of Canaccord Financial Inc.

In conjunction with this rebranding, Canaccord’s stock symbol will change from CCI to CF on the TSX and CF. on AIM, a market operated by the London Stock Exchange, effective December 4, 2009.

Several other corporations of the Canaccord group have changed their names as a result of the rebranding initiative.

Canaccord Capital Corp., the wholly owned subsidiary and principal operating company in Canada, became Canaccord Financial Ltd.

Canaccord Financial Services Ltd., the wholly owned subsidiary focused on insurance and estate-planning services, became Canaccord Estate Planning Services Ltd.

Canaccord Capital Corporation (USA), Inc., a whollyowned subsidiary for US brokerage transactions, became Canaccord Financial (USA) Inc.

IE