Over one million Canadian consumers have now asked for and received information, advice and assistance from the life and health insurance industry’s Consumer Assistance Centre since it began operation in 1973.

“We are very pleased that so many consumers have taken advantage of our service over the past 29 years and we intend to continue to provide information and help wherever possible,” notes Mark Daniels, president of the Canadian Life and Health Insurance Association Inc.. “We believe that reaching the million client milestone is a clear indication of the value of the service it provides to Canadian consumers.”

Experienced counselors, most of whom are retired insurance company executives, are responsible for handling the enquiries that are received. Their goal is to ensure that the consumer is served in an informed, timely and pleasant manner.

The life and health insurance industry’s CAC is a national consumer help service available in both English and French and is accessed by consumers through toll-free telephone lines, e-mail, traditional mail, faxes and in person. It provides information about products and services, copies of consumer publications, help with searches for misplaced policies, and assistance with concerns or complaints.