Jovian Capital Corp. announced today that its investment dealer subsidiary is changing from McFarlane Gordon Inc. to MGI Securities Inc.

Jovian says it will take up to several months for all aspects of the firm to fully reflect the new branding, but clientele will begin noticing the change immediately.

The proposed change has yet to receive all regulatory approvals.

Founded in early 2000 by Don McFarlane and Crawford Gordon, MGI has grown substantially in personnel, locations and business lines. Business lines now include institutional sales, trading and research, underwriting, syndication, merger and acquisition advice, and fixed income trading and syndication.

MGI’s staff has grown from six to over 80 people, with offices in Montreal, Toronto, London, Ontario, Winnipeg and, most recently, Calgary.

The Calgary office has opened with a corporate and retail team of 10 people that will greatly enhance MGI’s oil and gas capability and Alberta penetration.

Jovian says The future and growth of MGI is now a function of many people and business lines, and the more-generic name MGI Securities Inc. reflects this change, while still including the reference to the founders, and their vision of knowledge, integrity, and commitment.

The Jovian group of companies operates as a national financial services organization with over 87 locations and more than $8.0 billion of client assets.