Industrial Alliance Insurance and Financial Services Inc., today announced the appointment of Michel Tremblay as executive vp, investments.

Tremblay will replace Yvon Côté, who will be leaving Industrial Alliance at the beginning of 2008, after working there for the last 38 years.

Until recently, Tremblay held the position of chief operating officer, personal and commercial banking and wealth management at National Bank of Canada. Tremblay, aged 52, has in-depth experience with financial markets, having successively worked at the Solidarity Life Insurance Co., the Optimum Group Inc. and ING before joining the National Bank and holding various executive positions in the investment and wealth management sectors.

Tremblay will begin his new duties on March 17, 2008. He will be in charge of Industrial Alliance’s investment activities, which are organized in two large sectors: general fund investments, involving securities, mortgages and real estate investments, and investment funds such as segregated and mutual funds. He will also sit on the Industrial Alliance Planning Committee.

An Actuarial Science graduate from Laval University in 1977, Tremblay became a Fellow of the Canadian Institute of Actuaries (FCIA) and of the Society of Actuaries of Chicago (FSA) in 1980 and was certified as a chartered financial analyst (CFA) in 1988.

Tremblay will replace Yvon Côté, who is leaving Industrial Alliance after 38 years at the company, 25 of which he was responsible for investments.

Côté joined the ranks of Industrial Alliance at the end of his studies in 1969. He held successive executive positions in information systems, administration, finance and investments. Since 2002, Côté has also been part of the Industrial Alliance Planning Committee, created in that same year.

Côté will remain associated with Industrial Alliance by sitting on the board of some of its subsidiaries.