CIBC has launched the second phase in its successful national TV brand advertising campaign showcasing more CIBC employees talking about their experiences working with their clients, the bank said Monday.

The three new 30-second commercials in French and English feature 27 CIBC employees from across Canada sharing their stories of ‘what they did today’ for their clients.

“We’re very pleased with the success of this campaign which spotlights the commitment our employees demonstrate every day to their clients and communities,” says Stephen Forbes, executive vice president of CIBC marketing, communications and public affairs.

The first phase of CIBC’s brand advertising campaign which aired in October 2009 showcased CIBC employees as they talked about ‘who they are here for’. This second phase builds on that commitment as employees share examples of ‘what they did today’ to help their clients achieve what matters to them.

CIBC says employee and client response to CIBC’s brand advertising has been overwhelmingly positive.

The new commercials will run for five weeks beginning January 25, 2010, during major shows on English- and French language television.

IE