The Insurance & Financial Communicators Association (IFCA), a non-profit association serving marketing and communications professionals in the insurance and financial services sectors in the United States and Canada, recently unveiled a newly redesigned website, www.ifcaonline.com, which aims to deliver greater value to its membership.
“One of our main goals for this redesign was to streamline and simplify the process of finding information. Because the home page is the first page most people will see when they visit the site, we wanted to make sure a diverse set of users could access as much information as possible without cluttering the page,” says Tom Zimmermann, IFCA past president and chief architect of the new website.
Susan O’Neill, IFCA president shares Zimmerman’s enthusiasm for the new website and sees this initiative as a real benefit to all IFCA members.
“I am confident that the new site will add great value to our membership and encourage everyone to go check out the new site and make it one of their favorites,” she says.
Based in New York City, IFCA provides professional development, recognition for achievement and networking opportunities.