Ontario is introducing the most sweeping and comprehensive changes to the province’s consumer protection laws in more than 30 years.

Under the proposed new Consumer Protection Act, consumers and businesses will have new rights and responsibilities. The government believes the act will significantly improve protection for consumers and strengthen confidence in the marketplace.

When the new act comes into force on July 30, consumers will have the right to:

  • refuse payment for goods or services that they did not request (negative-option billing);
  • the same protection when buying or leasing services, as when buying or leasing goods;
  • receive goods or services within 30 days after they are promised in agreements, or get a refund;
  • cancel agreements due to unfair business practices within one year;
  • receive written contracts for goods or services worth more than $50 to be delivered or paid for in the future;
  • full disclosure about the cost of long-term leases and interest on purchases in agreements;
  • the same protection for online agreements as all other types of agreements.

The act also contains various other measures that specifically target industries that generate many consumer complaints such as home renovators, movers, and fitness clubs, among others.

“This legislation is a significant advance in consumer protection,” said Joan Huzar, president of the Consumers Council of Canada. “Ontario’s new consumer laws are a model for other jurisdictions to follow.”

Diane Brisebois, president and CEO of the Retail Council of Canada, added, “The new Consumer Protection Act ensures Ontarians can be confident with the goods and services they receive, and that’s good business for everyone.”

The new Consumer Protection Act also increases penalties with maximum fines of $50,000 for individuals and $250,000 for corporations. Imprisonment for individuals will be up to two years less a day.

“It’s a new age for consumers. The new law will restore balance and provide consumers with new rights for the 21st century while creating a more level playing field for businesses, driving consumer confidence and competition,” said Government Services Minister Gerry Phillips.

“The old legislation didn’t consider the evolution of the Internet and the new ever-changing marketplace. As of July 30, consumers will be granted the same protection for online agreements as all other types of agreements.”