Almost one-quarter of respondents do not trust independent third parties to provide reliable information about corporations and government, according to a new survey from the Conference Board of Canada.

Of more than 2,000 Canadians surveyed in June, 76% of respondents said they trusted the information provided by one or more of auditors, financial analysts or journalists.

Fifty-six per cent of respondents said they could trust auditors to provide reliable information, while 53% answered that they trusted the information given by financial analysts, and 43% expressed trust in journalists.

“As our recently-published research on Rebuilding Trust in Canadian Organizations emphasized, the public relies on these independent sources of information to verify the trustworthiness of organizations. The onus is on these trust intermediaries to demonstrate beyond any doubt that they too have public credibility,” said Prem Benimadhu, vice president, organizational performance, in a release.

The survey follows a comprehensive Conference Board research project, Rebuilding Trust in Canadian Organizations.

http://www.newswire.ca/en/releases/archive/August2005/19/c1567.html