Desjardins Financial Security is again partnering with Quebec’s crime victims assistance centres to promote the services that these centres provide throughout the province.

Each year in Quebec, tens of thousands of people are victims of crime, either against the person or their property.

Desjardins Financial Security president and C00 François Joly. Joly pointed out that the centres play an essential role in Quebec.

“People in distress need support, understanding and the guidance of specialized professional services. It’s important that they not end up alone and destitute, not knowing that there are organizations like the crime victims assistance centres to help them. The campaign, which kicks off with $100,000 in financing from Desjardins Financial Security, will help make these centres the key referral for professional support services for crime victims,” he said, in a release.

The 2005 edition of the marketing and communications campaign will introduce the CAVAC services, mainly targeting seniors, women and children.

Last year, as a result of the advertising, police officers, ambulance technicians and other front-line respondents were made aware of the service.