Ensuring that Canadians know that there is something new about federal deposit insurance is the focus of the Canada Deposit Insurance Corp.’s national public awareness campaign, launched today.

Now up to $100,000 for eligible deposits per depositor held in CDIC member institutions is protected by CDIC. The limit was increased earlier this year from $60,000. The coverage is provided automatically to Canadians when they place their deposits with CDIC member institutions.

“It’s simple: Canadians need to know the facts about deposit insurance so they can make informed financial decisions,” said CDIC President and CEO Guy Saint-Pierre. “We are stepping up our efforts to inform consumers about the new $100,000 coverage limit.”

CDIC will raise awareness in the coming months by reaching out to community groups across Canada, through print and TV advertising, and on its website www.cdic.ca. In Quebec, CDIC is partnering again with the Autorité des marchés financiers in its campaign.