After an agency review, AIM Trimark Investments has picked Grey Worldwide as its advertising creative partner.

The choice, according to Bill Henderson, senior VP head of marketing at AIM Trimark, was based on the calibre of Grey’s creative and strategic work, and the chemistry he felt with the Grey team.

“We did a work session as part of the pitch process. Not only did Grey work well with my team, but they also brought some very unique, innovative thinking to the process,” said Henderson.

John Clinton, president and CEO of Grey, looks forward to building a brand for AIM Trimark that will stand out not only in the mutual fund market, but in the Canadian advertising landscape. “AIM Trimark is already known as a premiere provider of solutions for investors and their advisors,” said Clinton. “Our job is to raise the awareness of this fact even more.”