Closing the life insurance coverage gap

Life insurance ownership levels in Canada have been on the decline in recent years. This leaves many Canadian families unprotected – and creates a significant sales opportunity for advisors. In this webinar, Rick Forchuk, distribution consultant, distribution practices with Kingston, Ont.-based Empire Life Insurance Co., highlights this trend in insurance ownership, and outlines strategies advisors can use to address this important topic with clients.

Forchuk entered the life insurance business in 1971 after a career in radio, television and newspapers and has qualified for the Million Dollar Round Table four times. He shifted into management in 1978, and has since held senior roles in areas such as advisor training, recruiting and sales.