The biggest challenge advisors face — and how to solve it

In part 8 of this 12-part series, Richard Cooper, senior partner, Creative Financial Group, discusses the one key that took his business to the next level. He describes the most rewarding moment of his career and what drives him every day to continue to be a top insurance performer. Cooper spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.