A five part series on drafting a clien communication plan. In part one: Crafting a communication plan. In part two: Tips on how to keep your communication plan simple. In part three: Building your communications inventory. In part four: Hitting your plan’s “On” button. In part five: Using your plan to bring virtual relationships into the “real” world.
July 17, 2013Popularity online is good, but you must transform those relationships into something concrete
Use an e-newsletter to attract attention and get other elements up and running
You need to have a variety of content that you created as well as from third-parties to engage your readers and make your communication plan come to life
Finding the “sweet spot” of balancing your goals with a clear plan on how to communicate them is critical
Having such a plan in place effectively lets your audience know when and how they can expect to hear from you
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